Showing posts with label ads. Show all posts
Showing posts with label ads. Show all posts

November 14, 2014

Motorcycle Crashes

Motorcycles are ubiquitous in the Dominican Republic. In my rural community, and much of the developing world, the motorcycle is the family vehicle (There are only two families out of 150 in my community that have cars). It is not uncommon to see a family of four packed together on one motorcycle. And when walking, Dominicans are constantly on the lookout for a friend on a motorcycle to take them the rest of the way (nobody wants to walk under the hot Caribbean sun). Despite all the motorcycles, few laws are enforced regarding their usage. It is not uncommon for me to see twelve year-old kids driving motorcycles, and drivers sometimes will have an open beer or rum bottle in one hand. Thankfully, I have yet to see a twelve year-old drinking alcohol and driving a motorcycle at the same time. The only time I have seen the law requiring drivers to wear helmets was during the week of Easter, which traditionally is a week of partying and therefore lots of drunk driving. And even then the police accepted the following types of headgear: baseball helmets, bicycle helmets, and construction hard-hats.

The lax enforcement of these laws have allowed for thousands of Dominicans to needless die each year. Motorcycle accidents are the leading cause of death for young men in the country (for girls it is AIDs - but that is a whole different can of worms). For the most part I have been able to ignore the dangerous role motorcycles play in Dominican society. I mitigate my own risk by wearing my helmet and riding motorcycles as little as possible. However, since a careless motorcyclist broke my host sister’s leg, my acceptance of Dominican vehicle culture has been rapidly deteriorating. It is getting to the point that I might start lecturing everyone I know about the importance of wearing a helmet and the dangers of drunk driving.

Luis Angel showing off his school work
Two weeks ago, two boys from my community riding a motorized scooter crashed into a guardrail. The driver, a 14 year-old boy named Nezo, was sliced open by the guardrail and died on impact. In some ways that was a blessing because as neighbors took the boy to the hospital a truck struck their motorcycle. Thankfully the two other passengers on the motorcycle only received scrapes from the hit-and-run. The second boy on the scooter, Luis Angel, a student of mine, hit his head on the pavement hard. He was sent to the capital for treatment and is now recuperating with family in another part of the country. The rumor is that he has permanent brain damage. Luis Angel is 10 years old.

Only a few days after the accident in my community, a Dominican baseball star, Oscar Taveras of the St. Louis Cardinals, killed himself and his girlfriend in a drunk driving accident while vacationing in the D.R. In both cases, the crashes were talked about for a few days and masses of people attended the funerals. But there was no rally cry to change the status-quo. Instead people chalked up the deaths as terrible accidents and went back to their daily lives.

On Monday I witnessed another motorcycle crash in town. I was in the back of a pick-up truck headed to my community when two motorcycles crashed into one another. One of the motorcycles went skidding by the truck on its side. The semi-conscious driver was then picked-up by another motorist who rushed off to the hospital. The second motorcycle also skidded on its side but was stopped by the back tire of the pick-up truck, where I was seated. The driver was able to get up on his own and, with only a slight gash on his forehead, wedged his motorcycle out from underneath the pick-up and then continued on his way out of town. The whole event occurred in less than 3 minutes, afterwards you would have no idea there had been an accident. And for me that's a problem.

No one stops to think after an accident occurs - how can another crash like this be prevented. Time and time again deadly accidents occur, yet little is changing (There is currently an ad campaign with Dominican baseball players saying they don't ride without helmets.). Part of the problem is that the police are not enforcing laws that would improve rider safety and security, but society is also to blame. Dominicans like to say that teenage boys fooling around, not obeying their elders causes all the accidents. But they forget that even when teenagers are to blame their are often innocent victims in crashes, like my host sister, Luis Angel, and countless others. As roads improve and Dominicans become wealthier, more vehicles will be on the road being driven at faster speeds. It is critical that Dominican society start to take road safety seriously. Parents need to be more cautious about allowing their kids to drive motorcycles and ride with other teens. The government needs to better enforce the laws on the books and also make helmets more available and affordable.  If change does not happen, then the D.R. will continue to loose the future leaders of the country to tragic and preventable accidents.

November 22, 2013

Nuestra Alegría Conquista Todo

http://rutagourmetigrd.files.wordpress.com/2013/08/salon-press-kit-alien.jpg
Getting your hair is a cultural event in the D.R.
During the summer ads on TV and Billboards started showing up with aliens arriving in the D.R. planning to take over but instead taking part in stereotypical Dominican actives. The aliens are shown playing dominoes, riding motorcycles, braiding hair, and being squished inside a public car. I find these ads hysterical because almost all of the activities were new to me I arrived in country. The aliens make the most of the new experiences, and I have tried to do the same. Like the aliens I boasted when I won at dominoes and felt oh-so-stylish after getting my hair braided.

The tagline of the ad is, "Our happiness conquers all (Nuestra Alegría Conquista Todo)." In the ad it refers to the happiness of Dominicans and their ability to surmount cultural barriers with most foreigners (Haitians are not welcome). On a greater scale I think the phrase portrays how Dominicans handle life. There are so many depressing things occurring in this country that if one were to think of them all the time, that person would be miserable. So instead of focusing on the negatives, Dominicans focus on the positive happy things going on in their lives. In general, I think this is a good idea, and I do try to reflect on the happy parts of my day rather than the sad. But I believe it is dangerous to ignore the bad. The bad things in life typically don't go away if you just ignore them (often they get worse). You have to take action if you want change to happen.

Apparently they don't make helmets for aliens.
Dominicans have taken action in the past and gotten results. During the last election Dominicans demanded more funding for education, and they got it. I hope during my time here I will see more Dominicans rise up and take charge of their country's future. One of the reasons why I support my community's desire to have a library is because a library provides access to the world. When talking to my students about life in the U.S. they were surprised that everyone in the States has electricity 24/7 (as long as you can pay the bill). They asked me why they didn't have electricity all the time, and I answered as best I could (not enough people pay for their power so everyone is punished / there isn't enough power in the country for everyone to be plugged in at the same time). My hope is that as Dominicans gain access to the internet they will learn more about the world, and in doing so learn how they can take action and make their country a better, happier, place to live.

Now what is the ad actually trying to sell? Soda. Country Club soda (owned by Coca-Cola) to be exact.